Caroll is a subsidiary

Caroll is a subsidiary Introduction Caroll is a subsidiary of the Vivarte group since 1988. This brand is one of the ready-to-wear sectors successes, which has been known and appreciated by many women for over 40 years. Caroll is particularly renowned for the quality of its products. With over 350 stores, about 100 of which are abroad Caroll is a brand that is ever growing both in France and internationally. Carolls culture is based on a shared brand vision:  § Strong product identity,  § A high degree of adaptability,  § An innovative brand/distributor concept. The companys niche was knitwear only. The 1970s were boom years! In the 1980s, Caroll began to evolve†¦In 1980, it added a ready-to-wear collection and its first franchise shops in France. In 1984, Caroll opened its first branch shops. Four years later, Caroll International was listed on the stock exchange and the Andrà © group, which was to become Vivarte in 2001, purchased a large share in the company. The 1990s were revolutionary! In 1994, Caroll International defined a new positioning for itself, creating the â€Å"Caroll Paris† brand and introducing new strategies with a view to becoming a key player in the world of fashion, for a targeted yet sizeable female clientele, well informed and with high standards. In just a few years, Caroll International succeeded in completely changing its image and significantly increased its market share. After having transformed its network in France, Caroll International began to expand in other countries in 1997. Since 2000, Caroll has strengthened its image by taking on a huge challenge: the application of luxury codes to distribution. With a wealth of experience in its sector, the Brand is now particularly appreciated for the quality of its products, its expertise and its style. Part One: Marketing Audit A. Corporate Level 1. The company mission Caroll has its styling bureau in Paris. This bureau detects trends and creates collections it able to react quickly and design new products. Caroll missions are to design fashion clothes women, staying at the top of the fashion each seasons. The second mission is to sell this clothes and accessories by franchising new shops all around the world. 2. Company objectives goals In order to faced with constantly evolving fashion, Caroll has chosen to continuously renew itself and launch new models, new colours throughout the season. The goal is to keep up with the latest looks. Caroll has to answer to the women wants. So, clothes are perfectly cut, the choice materials are an important part of its renewed. Caroll doesnt offers only clothes fashion, it also sells accessories: scarves, jewellery, belts, bags, shoes, etc. B. Marketing Mix: 4 Ps  § Product: Caroll has a large range of products. All the products are based on three same styles that are based on the â€Å"details finishing† and the â€Å"high quality material† used. The silhouettes are really important: o 3 trends o 3 styles o 3 lines All the products shapes are well defined and cut in chosen materials, which offers a very elegant to order outfits. Caroll collection:  § Blouses  § Coats  § Dresses  § Jackets  § Pants  § Skirts  § Sweaters The Accessoires:  § Bags  § Jewels  § Stole Carolls activity is based on stitch and the brand has successfully diversified its product thanks to chain and weft. Its a great benefit for the brand because it allows to sell more products. In other words a customer comes into a shop with the idea to find a coat. But when the customer comes out the shop sure he buys a coat but he already leaves the shop with several accessories. Caroll knows how work with noble material like silk or Kashmir. Colours are also important because the brand has created specific range of colours. More than that with an international implantation the firm has to be aware of the cultural importance accorded to colours and she is. Caroll answers every women need or desire â€Å"clothes† â€Å"accessories†. The range of product is large and diversified: this is a good way to attract more and more customers and to enlarge at the maximum the profile of customers. But the range can be â€Å"City†, â€Å"Sportswear† or â€Å"Diva† it is always quite classical and modern. So every woman customers who belong to the middle class who like fashion and style can be seduce by Carolls products.  § Price: Caroll launches large range of price in order to attract every woman with a middle purchasing power. In that way the price is adapted to the purchasing power of customers. The price is totally in correlation with the target customers. Caroll is offering a good quality-price ratio. Place At the beginning, Caroll sold its products in retail shops. They start to open Caroll franchises in 1980. The decoration is simple but stylish to give an atmosphere of elegance. The stores are whites, black and grey. Those three colours are the symbol of sophistication and chic. In France, you can find the Caroll store in â€Å"chic† places; for example you will find a store in Paris Rue Vaugirard which is a street know for it chic stores. Places have to be on the same line that style of the stores. In France, Caroll possesses 70 stores which makes France the first place implantation (in terms of numbers of stores). The second one is Spain. The brand is also represented in Japan, Lebanon, Portugal, Martinique, Reunion Island, Spain, Switzerland, Tunisia We can say that Caroll is already internationally well developed, with shops in many countries and in the most European Capital! Promotion Caroll communicates through well-know press magazine like  « Biba  »,  « Glamour  »,  « Mme Figaro  »,  « Marie-Claire  »,  « Gala  »,  « Elle, Marie-France  ». Those are French magazine for woman readers aged between 25 and 35 years old. That shows that Caroll targeted a special group of woman. The SWOT Analysis underline that Caroll has a strong experience in international market. One of the main opportunities for Caroll is that this brand profit from the Glamour image of Paris. Despite the international crisis the growth rate in developing country is stile positive (the Chinese growth rate objective for 2009 is 8%). So it exist strong opportunities for an implantation of the brand in developing country and especially in China. For instance the Chinese middle class is not able to buy the Caroll s clothes but more than 10% of Chinese have a purchasing power equal of European countries. So it represents at least more than 100 millions people. And in a close future it will touch much more. Caroll has to develop a strong communication with a good marketing strategy. But the Chinese market has its own cultural specificity and the company Caroll has to be conscious of that. D. Market Positioning E. Boston Matrix If we take a look at the three Carolls division, Clothes, Accessories, and customized Services, we can see that the first department generates the cash that is used to pay the several costs of the company, the salaries, taxes, supplier, etc. It means that the cash created is used for â€Å"the daily work† (or short term). The growth rate of Caroll is almost the same as the sector level. Accessories and bags also generate cash and have a higher growth rate than the clothes sector. The level of cash generated is lower but those products are the best growth of the brand. The return on investment is high for the stars and for the cash cow products. But actually the customized service does not have a lot of market share and the activity is decreasing. The Question Mark, it linked with the special materials that they are using. For example the silk which is used for a specific range of clothes. But this specific range is a trend and the special materials are not gone be used next season (or trend). Thats why they have to be aware of new trends and anticipate them in order to adapt materials to the future trends. Part Two: External Audit A. Chinese Colours Analysis The I-Ching regards black as Heavens colour. White represented gold and symbolized brightness, purity, and fulfilment. White also is the colour of mourning. The Chinese people, both ancient and modern, cherish the colour red. Red is everywhere during Chinese New Year and other holidays and family gatherings for it symbolizes good fortune and joy. Blue-green indicates spring when everything overflows with vigour and vitality. Yellow symbolizes the earth. The old saying, Yellow generates Yin and Yang, meant that yellow is the center of everything. Colour embodies an even richer culture in Chinese folk traditions. Yellow is the colour for emperors. Yellow often decorates royal palaces, altars and temples. So Carolls main problem is the colour that they are used normally for the brand. And black and white clothes are not a good colour code for Chinese implementation. To conclude Caroll has tow choices. They can adapt colours clothes to Chinese taste or it can count on the western countries fashion influence. Another option is to use both colours style. Of course this colour positioning will be the most expensive strategic choice. Thats why Caroll has to really take into account the cultural differences! Maybe hire local employee in order to create the most adapted range of product is the best option that they have to minimize risk of mistakes. B. Chinese Population evolution 2006 The age pyramid in 2006 shows that people between 25 and 49 years old represent the most important part of the Chinese population. It is exactly the target that Caroll has. C. Chinese Key figures One person on five of the planet is a Chinese. China counts more than 20 metropolises of more than 5 millions inhabitants. With 752 millions active Chinese, China is a reservoir of inexhaustible manpower. The current income per inhabitant is 1090 dollars (100th world rank) but increases very fast. 300 000 Chinese have a heritage exceeding 1 million dollars. China: 651 TV channel and 1000 radio stations. It is the 2nd market behind the United States. D. Carolls Target Caroll has an advantage it is a French brand. French brands are known as good taste in term of fashion. Chinese women like the â€Å"French Touch† so a French brand has a crucial advantage in comparison with non-French competitors. French clothes in Chinese women mind means: fashion, good quality. Actually, in China the middle class represents 80 millions persons. But in 2010 the Chinese middle class will represents more than 200 millions people! A huge and wide market in constant growth is opening for Caroll. According to the national office of Chinas government statistics the income of the Chinese population doubled between the year 2002 and 2006, evolving from 1.100 dollars to 2.010 dollars. More precisely Caroll segment is composed by active woman. These women have between 25 and 40 years old. They are described as active woman working in megalopolis cities. F. Porters Five Forces   Threats of new Entrants: Threats for Caroll to be faced with new competitors are high. As every one knows China is gone be the first world economy. More than that we have to bear in mind that one person on six of the world population is Chinese. In that way China is a new market opportunity and Carolls company is not in a situation of monopole. New inteznatà »Ãƒ ¿nao entranus hmve clso the0wil|ingness to takea syt in th} Chonese market. Move dungerous its the apparitionand$devmlopment,of à ½ocal fià ¶m!  ­But$Caro}~owinnovmotioon{liwuesringosladvcntages wo fight#new0gntsant'{ukh as: †¢+Absoluto cost aovantage†¢ Qrop{ietiv}p{owwwu~ve— Acessto }otwus†¢ Governmeà ¾v policy†¢ economie{ ofscale †¢!Capktal,reqy{emn}OÃâ€"Branà ¤$identià ´{  ­Bargainyno sowev of#Suppliess: If?Caroll necives wocwrk tive{tywwitx {hingsw wu|poiur{ yn5ordgr,for e}amp|ebto reduce the costs of transportation, the branf willbm gboe to reduce the products price in order to be equal to$the price market. Indeed working with the local supplier pezmkts o.rudco many costs and most of all to satisfy at best thu gustomers needs. There are a lot of potential Chinese supplie~s, so Carlo will be in a strong bargaining power compare to suwpoiwrw.$ oBwyerlPowerz The Carolls target is, at the launching ofthe%braodbin China, working women with a high purchesing power.pB}t-rap{dmy`witl uhg mconomic g~owth of China, more and more women would be able to buy Caroll clothes. So rapidly what was a niche market for Caroll will began a mass market. Threat of substitutes products: Clothes dont have threat to see enter substitutes products. Everybody needs clothes. But there is an important phenomenon that is counterfeiting. Chinese have a strong knowledge on counterfeiting. Chinese industry is known to copy everything especially clothes, shoes and accessories. The main risk for Caroll is to see its product ranged copied and sold at a very low price. Caroll rivalry among firms: In China Carolls main competitor is Alain Manoukian who is well established. Other fashion houses are also present. Caroll might find it hard at first, it will have to convince the Chinese customer of the quality of the product and also underline the French aspect of the range since the Chinese is very fond of French fashion. Part Three: Caroll Strategic Marketing Plan A. Product Caroll has to base his marketing product on developing special colours for Chinese woman. Caroll style is based on elegance and simplicity and the new products have to have the French Touch in order to seduce Chinese woman. They have to do marketing research on the customs, traditions and religion of Chinese people in order to avoid intercultural problems and sales decrease. The most positive colour is red so Caroll should develop a red range of clothes. Despite the superstition, black is getting more and more popular thanks to the western influence. The white colours should also be avoided in order to stay away issues on sales. The environment analysis shows us that Caroll should also take care of the climate that changes from one region to another. B. Price Caroll has to adapt its products prices according to the target. So to begin the brand should keep a high price to attract women with a high purchasing power. But rapidly (Less than 10 years) Caroll could get more customers thanks to China growth. This country will get more women with middle class purchasing power. So in order to catch this new population, Caroll could decrease a little the range price. C. Place / Distribution How to choose the opening of Caroll stores? One answer is based on the repartition of the population according to the purchasing power. A map of the different density can help Caroll to decide where to implement their store. China has an important density in the big cities like shanghai, Beijing, Canton, Hong- Kong, Schuan, Henan and Shenzhen. The east coast of China is the must interested part of china because the middle class population is there concentred. In the close future, the middle-class population will migrate to the big metropolis cities and a new class will appear. This target is the key success of the next five years. In the rest of China the population is very scattered. Opening stores there will be a waste of time and money. People are poor and are not very concerned by fashion. In China the most famous distributor place is mall, which is an American influence. As a result, Caroll should open its store in this mall in the biggest cities of the East cost. These malls create a fashion image and Caroll positioning will be higher. The target chosen is the common customer in those shopping centres. A French brand in this shopping place is certain to find the clients. It is a trendy place where the French touch will be appreciated. Chinese customers will be curious about a new brand of quality. Maybe Caroll could create a partnership with Carrefour (a French hypermarket group). The idea is quite simple, open stores in these hypermarket areas (not all off them of course). Hypermarket attracts people and Carrefour is actually well implanted in China. But these establishments could be harmful for the â€Å"Chic† image of Caroll†¦ Stores As we know Caroll stores decoration is white and grey. We saw that those colours are negative in the Chinese customers minds. The best colours could be red and black, we also saw that black is getting used and the negative impression decreased. Logistic organisation The production centre has to be in a city very accessible by airport or boat. The city has to be in the middle of the east cost in a city like Shanghais. The goods redistribution will be easier and also reduce costs. A study has to be made considering the local rent, the transportation plan, and the place of the different store. D. Promotion / Advertising In France, Caroll only uses magazine. In China, the company has to advertise a lot more because the brand is not very known. At first I think that the objective is to be known! The brand should use television ad, and continue the press magazine. Woman from Chinese middle class love read press magazine. The first store opening has to be a big event as Louis Vuitton, Caroll should organize a big private sales and a big party to promote the brand. To be well known in China, the TV campaign has to be strong at the launch of the brand. Caroll can also communicate trough billboard and trough Internet. Today feminine web sites are very developed and advertising in those sites is a good way to touch a lot of potential customers. The campaign has to be class by showing a group of modern workingwoman wearing Caroll outfits. The group will be composed on European and Chinese woman working together and having fun together. The ad message is that everywhere in the world, at work, or during the night, all nationality girls can were Caroll and be class during all day long. The ad will be in Chinese with French subtitles for example. Conclusion Even if the potential target is now small (a niche), we can forecast that in ten years, the middle class will have a purchase power multiplied by ten. So, it seems profitable to target this audience right now in order to be an established brand in couple of years. Especially in this case the marketing function is a determinant point of the long term strategy for Caroll. The company will also have to be cautious concerning the market environment and not enter it without studying the culture closer, the political environment†¦ The brand will have to adapt its products if it wants to answer the customers needs. Not only will it have to adapt its products, but it will also have to invest in advertising. Communicating the brand through specialized magazine will not be enough to gain notoriety, bill boarding, posters in bus stops and in subways, would be the best way to introduce the brand. This major advertising campaign should take place before Caroll opens its first shop. Endorsement will also be very important to implant the brand rapidly. There is no reason that Caroll should not succeed in the Chinese middle class market, because its competitor Alain Manoukian is well-established! à ° Caroll does a good marketing strategic choice to launch its brand in China and if the marketing mix is well respected, Caroll will have good opportunities to be present in Asia the future biggest continent in term of economy. Bibliography http://www.iiasa.ac.at/Research/LUC/ChinaFood/data/anim/pop_ani.htm http://www.sinoptic.ch/textes/articles/2007/2007_Projection.population.Chine.pdf http://www.caroll.com/ http://www.quickmba.com/strategy/matrix/ansoff/ http://www.12manage.com/methods_porter_five_forces_fr.html http://www.marketing-etudiant.fr/ http://www.societe.com http://goliath.ecnext.com http://www.transnationale.org http://chineseculture.about.com/ http://chinese-school.netfirms.com/businessculture.html

Economic growth in Botswana :: essays research papers

I recently had the pleasure of listening to Dr. Scott Beaulier speak on his research on the reasons why the small and desolate country of Botswana has had such drastic economic growth in the last 30 years. Dr. Beaulier partook in what is called an analytic narrative, which is the act of learning about a country by going there and totally immersing ones self in their economy and way of life as to experience it all first hand. This helped him with his research. Botswana is a small country roughly the size of Texas with 1.7 million inhabitants. Nearly 80 percent of Botswana is the Kalihari desert. This makes Botswana a sub-Saharan, land locked country. Many economists believe in the geography hypothesis, which states that countries that are northern and near water will prosper, while those that are southern and land locked will most likely struggle. Botswana broke this hypothesis, being both southern and land locked. Botswana, unlike many neighboring countries, pursued a sound economic policy, favoring free trade, a free market, and a limited government. There was no military presence in Botswana till 1976. With no military presence, Botswana could grow without the need of military spending. Botswana also relied on their traditional customs, even in post colonial periods. Botswana had a pre-colonial institution called the Kgotlas that consisted of chiefs from various regions of the country. These chiefs would hold basically what was consider ed a town council with all the tribesmen to discuss issues. The chiefs took complaints constructively and worked to better the situation. This form of government set Botswana aside from many other African countries. Botswana was colonized by Great Britain in the 1880’s in an attempt to prevent to German, who had colonized neighboring Namibia, from tapping into South Africa’s diamond source. Great Britain was reluctant to colonize Botswana, due to its lack of favorable geographic qualities. In 1965, Botswana was established as an independent state. A major leader that emerged to lead Botswana was a man by the name of Comma. He married a white woman by the name of Ruth Wilson. He was a very lenient ruler, and tried to establish a successful country. He allowed refugees in from neighboring countries. He believed that no defense was the best defense. He figured that if his country was invaded, one of the major world powers would come to his aid. Therefore he had no military to spend money on. Economic growth in Botswana :: essays research papers I recently had the pleasure of listening to Dr. Scott Beaulier speak on his research on the reasons why the small and desolate country of Botswana has had such drastic economic growth in the last 30 years. Dr. Beaulier partook in what is called an analytic narrative, which is the act of learning about a country by going there and totally immersing ones self in their economy and way of life as to experience it all first hand. This helped him with his research. Botswana is a small country roughly the size of Texas with 1.7 million inhabitants. Nearly 80 percent of Botswana is the Kalihari desert. This makes Botswana a sub-Saharan, land locked country. Many economists believe in the geography hypothesis, which states that countries that are northern and near water will prosper, while those that are southern and land locked will most likely struggle. Botswana broke this hypothesis, being both southern and land locked. Botswana, unlike many neighboring countries, pursued a sound economic policy, favoring free trade, a free market, and a limited government. There was no military presence in Botswana till 1976. With no military presence, Botswana could grow without the need of military spending. Botswana also relied on their traditional customs, even in post colonial periods. Botswana had a pre-colonial institution called the Kgotlas that consisted of chiefs from various regions of the country. These chiefs would hold basically what was consider ed a town council with all the tribesmen to discuss issues. The chiefs took complaints constructively and worked to better the situation. This form of government set Botswana aside from many other African countries. Botswana was colonized by Great Britain in the 1880’s in an attempt to prevent to German, who had colonized neighboring Namibia, from tapping into South Africa’s diamond source. Great Britain was reluctant to colonize Botswana, due to its lack of favorable geographic qualities. In 1965, Botswana was established as an independent state. A major leader that emerged to lead Botswana was a man by the name of Comma. He married a white woman by the name of Ruth Wilson. He was a very lenient ruler, and tried to establish a successful country. He allowed refugees in from neighboring countries. He believed that no defense was the best defense. He figured that if his country was invaded, one of the major world powers would come to his aid. Therefore he had no military to spend money on.

Uses and Abuses of Information in Orwell’s 1984

In George Orwell†s novel Nineteen Eighty-Four, we are presented with a dystopian vision of the future. Orwell†s book follows the life of Winston Smith, a citizen of Airstrip 1, formerly Britain and part of the nation of Oceania. The country is governed by Ingsoc, the English Socialists, a totalitarian regime led by the iconic leader Big Brother. Oceania is constantly at war with as well as always being in alliance with one of the other two nations of the earth, Euraisia and Eastasia. The population is divided into three social groups, at the top of the power structure is the Inner Party, whose members are the policy makers and number relatively few. Below them are the members of the Outer Party, who are educated and work in governmental departments. It is this group which Winston Smith belongs to. Underneath them are the proletariat, the uneducated masses that made up 85% of the population. The life of a party member involves being constantly subjected to government propaganda by the medium of the telescreen. This is a device similar to a television placed in the home and workplace of Party members, unlike a television it cannot be turned off and it transmits as well as receives. Winston works at the Ministry of Truth, one of four government ministries. The Ministry of Love is concerned with law and order, The Ministry of peace concerns itself with war, The Ministry of Plenty which deals with economic affairs and The Ministry of Truth which is responsible for the production of news, education, entertainment and fine arts. Orwell is said to have based the infrastructure of Oceania on that of Stalinist Russia of the 1940s. I want to compare and contrast Orwell†s vision of the future and control of information to the world of today. I hope to draw parallels in the ideology of Insog, governments of the present day and those of past regimes. Winston worked in the records department of the Ministry of Truth. His job consisted of the constant updating of news archives. He was responsible for altering or ‘rectifying† news reports from back issues of the state newspaper. For example, it appeared from The Times of the seventeenth of March that Big Brother, in his speech of the previous day, had predicted that the South Indian front would remain quiet but that a Eurasian offensive would shortly be launched in North Africa. As it happened, the Eurasian Higher Command had launched its offensive in South India and left North Africa alone. It was therefore necessary to rewrite a paragraph of Big Brother†s speech, in such a way as to make him predict the thing that had actually happened. (Orwell1949). In another case the Ministry of Plenty promised there would be no cut in the chocolate ration. After a cut in the ration, this speech was rewritten to say that they had predicted a cut some time in the future and eventually that the ration had been increased. Once these articles had been rewritten, the old newspapers were destroyed, new issues printed and used as historical records. All documentation of the past had been tailored to say exactly what the government wanted it to. No other records of the past existed other than those that had been manipulated and falsified by the ministry of truth. This may seem fantastic and unfeasible in modern western society, but Orwell himself performed a similar role in the BBC during World War II. This gave him a solid taste of bureaucratic hypocrisy and may have provided the inspiration for his invention of â€Å"newspeak,† the truth-denying language of Big Brother's rule in Nineteen Eighty-Four (Johnson 1993). In 1944 Orwell wrote a letter to tribune bringing up the question of how true history actually is. He said that until recently the chances were that major events were recorded with some accuracy. He says that the battle of Hastings probably happened in 1066, that Columbus discovered America, that Henry VIII had six wives, and so on. A certain degree of truthfulness was possible so long as it was admitted that a fact may be true even if you don†t like it. (Orwell1944). He goes on to say that even as late as just prior to World War I, a substantial amount of facts in the encyclopaedia Britannica are compiled from German sources and were regarded as neutral. An account of World War II would vary from different sources. The Nazis of the day would have a completely different account of the war than that of the Allies. The decision of which of these accounts reaches the history books is decided on the battlefield. If Hitler and the Nazis had won the war, the ‘history books† would undoubtedly be different from those we are brought up to believe in post war Britain. For example Orwell says that in 1941 and 1942 the Luftwaffe were busy in Russia, whilst at the same time German radio was proclaiming the devastation of London through aerial bombing. According to our history, these raids never happened. If we were living in London at that time we would know that those raids never happened, if Hitler then seizes power, those raids might as well have happened as the history books will be written accordingly. This theory is the basis that Orwell uses for the management of information in the fictitious Ministry of Truth. There are countless examples of history being re-written. Orwell gives other examples: Is the protocols of the Elders of Zion a genuine document? Did Trotsky plot with the Nazis? How many German aeroplanes were shot down in the Battle of Britain? Does Europe welcome the New Order? In no case do you get one answer that is universally accepted because it is true: in each case you get a number of totally incompatible answers, one of which is finally adopted as the result of a physical struggle. History is written by the winners. (Orwell 1944). Noam Chomsky develops these ideas and applies them to the Vietnam and Gulf wars. He describes a study that was done at the University of Massachusetts on attitudes towards the Gulf war. This study was designed to gauge the beliefs and attitudes of television watchers. One of the questions asked in that study was, How (sic) many Vietnamese casualties would you estimate that there were during the Vietnam war? The average response on the part of Americans today is about 100,000. The official figure is about two million. The actual figure is probably three to four million. (Chomsky 1991). This example highlights an almost eerie foresight into the future from Orwell. Are the telescreens that pump out propaganda and manipulated facts and figures to the population of Oceania really that different in principle to the televisions that are dotted around our houses now? It seems that the information broadcast on television is believed by its viewers. The history of the Vietnam war has probably altered since it ended. It may be hard to write an objective history of it from an American perspective, as attitudes toward the conflict seem to be ambiguous. When the war ended, American vets were seen by their country as failures, now they are honoured officially. It is unclear who is writing the history of Vietnam. During the conflict, news coverage was biased toward the plight of the American forces and anti communist ideals, creating a monster out of the enemy as to keep people†s thought irrational and unquestionably loyal to the American war effort. Towards the end of the seventies we saw the first of a wave of Vietnam feature films. It was now the directors telling the story, but whose is correct? Mc Carthyists may argue that Hollywood is adopting a communist point of view and thus siding with the old enemy. Is it just wars whose facts and figures are subject to alteration? Who is to say for instance that the so-called financial boom of the eighties actually happened? As it the decade gets more vague in our memories, it may be open to historical manipulation for political means. The likelihood is the current Labour government of 1999 will have a different recollection of the financial situation of the last twenty years than that of the Conservatives. Which, if either, account is correct? We (the public) have our own realities of the era; the amount of money we had at the time. As individuals though we are not in a position of power with which to rewrite history. Chomsky talks about the first modern government propaganda, that of the Woodrow Wilson Administration of The United States at the time of World War I. The population of America were pacifistic at that time and saw no reason to become involved in a European conflict. The Wilson government were committed to war and decided to do something about it. They established a government propaganda division, called the Creel Commission, which succeeded, within six months, in turning a pacifist population into a hysterical, war-mongering population which wanted to tear the Germans limb from limb, go to war and save the world. (Chomsky 1991). These same techniques were used for anti socialist campaigns after the war, which destroyed unions and restricted the freedom of the press. The same techniques were used by the British propaganda ministry, whose commitment at the time, as they put it in their secret deliberations, was ‘to direct the thought of most of the world†. (Chomsky1991). Chomsky goes on to say that the British propaganda ministry†s aim was to control the thought of the more intelligent members of the community in the United States, who would then disseminate the propaganda that they were concocting and convert the pacifistic country to wartime hysteria. He says that this taught a lesson to Hitler and many others that state propaganda, when supported by the educated classes and when no deviation is permitted from it, can have a big effect. A concise example of the use of propaganda in nineteen eighty- four is the rabble rousing Two Minutes Hate. This is a daily gathering where members of the Party vent their hatred for enemies of the state, In particular the spectre of Emmanuel Goldstein. Party members gather together in front of a telescreen while a film of the traitor Goldstein is shown. The participants are worked into a fury of hate before being brought back to calm by the image and voice of Big Brother. In chapter 1 of the book Orwell describes the event: Goldstein was delivering his usual venomous attack upon the doctrines of the Party – an attack so exaggerated and perverse that a child should have been able to see through it, and yet just plausible enough to leave one with an alarmed feeling that other people, less level headed than oneself, might be taken in by it. (1949) I believe evidence of Orwell†s own belief in the power of persuasive propaganda is expressed through the thoughts of Winston. Although Winston is a rebellious thinker who initially uses the two minute hate to vent his detestation of Insoc and it†s subsidiary organisations, he finds his feelings switching to a hatred of the image of Goldstein. He then voluntarily switches his hatred to the image of the girl behind him. Oceania is personified by the image of Big Brother, whilst its enemies are symbolised by Goldstein. This rhetoric is well used in propaganda and there are many examples, either official, as with Marianne and Germania, or unofficial, as in the cartoon stereotypes of John Bull. (Hobsbawm 1983). I have not really scratched the surface of concepts of information manipulation that Orwell highlights in Nineteen Eighty- Four, Newspeak for instance. A whole book could be written on this language and probably has been. After reading Orwell and Chomsky a great deal of correlation is evident between their ideas. Orwell says: The really frightening thing about totalitarianism is not that it commits ‘atrocities† but that it attacks the concept of objective truth; it claims to control the past as well as the future (1944) Although we live in a so-called democracy today the practice of history rewriting still seems to be prevalent. Chomsky says: the picture of the world that†s presented to the public has only the remotest relation to reality. The truth of the matter is buried under edifice after edifice of lies upon lies†¦ It†s not like a totalitarian state, where it†s done by force. These achievements are under conditions of freedom (1991). Although we do live in a free society (try arguing that we don†t with someone who†s lived under an oppressive regime), we live under what Chomsky calls a self-imposed totalitarianism (1991) with our televisions as our telescreens. As our daily newspapers switch political allegiances, who is to say that they are not employing modern day Winston Smiths to change accounts of the past. Why should the Sun hark on about the good old days under the Tory government when they want Blair to win the next election?

Customer Service at Datatronics - 2494 Words

Customer Service at Datatronics Sandeep Goud Puli IT Policy Strategy, IST-7100 Wilmington University Table of contents 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2. Role of customers in business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 3. Main concerns†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 4. Opportunity areas for customer satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 5. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 6. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 CASE STUDY 1 Introduction: Datatronics is an organization, built in 1971, that serves their customers with Enterprise Resource Planning facilitated game plans. The organization comprises of two different organizations units: Datatronic†¦show more content†¦The principle test confronted by most present organizations were estate frameworks and implanted staff activities, which made it exceptionally intense to adapt to a perspective that puts clients and their troubles to begin with, and which oversees and booties staff in like manner. For new organizations, this was straightforward as they began with little client bases and they didnt have to re-train staff, this is on account of EZ RP. The result was regularly that lesser obscure organizations could trial the huge organizations by picking their best clients with more administration. This was achievable in light of the fact that they arranged their organizations around conveying a finer client administration of worth recommendation. The last errand to exchange is that an organization needs to operationalize client benefit in the frameworks, occasions, and association, work, estimation and remuneration frameworks to make it work. Most organizations battle to operationalize great administration. To talk about it is simple, to convey it is exceptionally troublesome among the quantity of client follow focuses an administration brand has. Main concerns: To enhance client administration at Datatronics Matt will need to present a strong case in which he ought to consider the accompanying things: †¢How many CSR agents are working in the Datatronics call center? †¢What is their current knowledge of the products and what are some of the areas they will need toShow MoreRelatedCustomer Services at Datatronics985 Words   |  4 PagesRecommendation 1. Budget allocation 4 2. Taking authority of customer services 5 3. Maintaining website 5 4. Feedback by customer 5 5. SWOT analysis 5 6. Team work 5 Conclusion 6 References 7 Introduction: Datatronics is a leading organization which serves their customers with Enterprise resource planning integrated solutions. Matt, leading a small team of developers at E-Z RP for fully integrated CRM/ERP/service management suit for small and medium sized enterprisesRead MoreCustomer Services At Datatronics1010 Words   |  5 Pages Case study --- Week --- Customer services at Datatronics ----- Wilmington University IST 7100 IT Policy and Strategy , 2015 Contents Introduction 3 Problems Identified 3 Recommendation 1. Budget allocation 4 2. Taking authority of customer services 5 3. Maintaining website 5 4. Feedback by customer 5 5. SWOT analysis 5 6. Team work 5 Conclusion 6 References 7 Introduction: Datatronics is a leading organization which serves their customers with Enterprise resource planningRead MoreEssay on Role of Customer Service in Datatronics and E-ZRP Companies1761 Words   |  8 PagesIntroduction Datatronics is a worldwide, high-performance supplier of integrated resource planning solutions to many global companies. Datatronics products include products used for telecommunications, industrial controls, medical, power supply, automotive, and computer supplies. This case study assignment explores key issues and role of customer service, with respect to the US branch of the company located in Romoland, CA. It includes a comparison of customer service and customer satisfaction.Read MoreVirtual786 Words   |  4 PagesDATATRONICS Answer 1. In order to improve customer service at Datatronics Matt will need to present a solid case in which he should consider the following items: †¢ How many customer service representatives are working in the Datatronics call center? †¢ What is their current knowledge of the products and what are some of the areas they will need to catch up on? †¢ How much time does a CSR spend on a single call on average? How many calls end up unresolved with the first call? †¢Read MoreCustomer Service2541 Words   |  11 Pagesï » ¿Customer Service at Datatronics Datatronics is an organization that serves their customers with Enterprise Resource Planning integrated solutions. Their growth is mainly attributed to acquisitions of smaller competitors. E-Z RP was such a company that despite its inferior size compared to Datatronics was able to succeed and outperform Datatronics on grounds of customer service and customer satisfaction. Datatronics recognized the fact and acquired E-Z RP with the aim to improve in that respectiveRead MoreCustomer Satisfaction Essay2970 Words   |  12 Pagesconcerns†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Customer service role in business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Customer satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 IVR system and feedback†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Introduction E-Z RP is a small company compared with Datatronics, which was able to compete on perspective of customer service. This quality of service makes E-Z RPRead MoreHong Kong Tax Planning3013 Words   |  13 Pagesmanufacturing profit, the profit making activity is the manufacturing operation (see Hang Seng Bank case). †¢ For import processing, where the Hong Kong company’s involvement in the Mainland production process is minimum, with the support from Datatronic case, the IRD takes the position that the manufacturing operations of the Mainland enterprise are not performed on behalf of , or for the account of, the Hong Kong company, and so the Hong Kong company derives trading profits instead of manufacturing